Attracting Canadians with a Killer Catalog

87% of Canadian cross-border shoppers have bought from U.S. retailers1andby 2022 it is forecasted that Canadians will spend C$83 billion on online shopping.2It couldbe time to set your sights north of the border. Selling to Canadians makes good business sense because Canada is an economically stable and trusted market. Canadians love American products and they are easy to reach (learn more about the Canadian market from our July 2018 article). Add a catalog to your marketing mix and Canadians simply cannot resist – 7 out of 10 Canadians read the advertising mail they receive. Here are tips from a seasoned cataloger on how to create excitement and drive sales by bringing your brand to the printed page.    

The World's Best are Making the Move to New Brunswick

We are excited to turn our attention eastward to the beautiful and dynamic province of New Brunswick. JP Robicheau, Vice President of Investment Attraction for Opportunities NB, a fellow MAPLE member organization, profiles where New Brunswick itself is investing to nurture and grow a sector-leading ecosystem in cybersecurity as it continues to grow its established leadership as a center for nearshore operations in digital health, IT, financial services, Fintech and advanced manufacturing.  

LIMITLESS Long Beach - Creating an Environment for Businesses to Thrive

For decades, large businesses have chosen to locate in Long Beach to capitalize on an exciting large city with a dynamic community, convenient transportation infrastructure, business friendly governance, and urban beach lifestyle. As the second most populous city in Los Angeles County, Long Beach has also created and preserved an enviable stock of historic buildings retaining an authentic sense of place.

MAPLE Business Community

While 2019 is well underway – I would like to share a quick recap of what our community accomplished in 2018.  It was another milestone-year for MAPLE. We turned three years old in May. We held our 49thand 50thevents (those close to us know why '49' was an important number given our mission!). We welcomed new members throughout the year including iconic and leading brands in a variety of sectors including Avison Young, Canada Post, Fasken, and TMX Group (TSX, TSX Venture Exchange). We deepened our ties with renewing members and have grown to a community with over 15 sectors represented. 
 

An Interview with the Consul General of Canada in Los Angeles - Zaib Shaikh

For our first issue of 2019, we are honoured to welcome Consul General Zaib Shaikh to our community. As our new Consul General of Canada for Southern California, Arizona and Nevada, we asked Zaib if he would share some of his perspectives on his role and on the opportunities to build upon the special economic and cultural relationship that Southern California and Canada share together. 

Southern California Office Markets Offer Diverse Choices for Expanding Businesses

After more than 24 years in commercial real estate, we have never been more excited by the multiple, diverse options for expanding businesses in Southern California. Many of us have heard about Southern California’s booming economy. When we focus on commercial real estate, however, we get a much clearer picture of the industries, properties, regional markets, and undiscovered opportunities that underlie the region’s prosperity and promise. It is a region ideally suited to a broad range of users with a diversity of real estate needs.

The Taxation of US Corporations in Canada and the impact of The Canada-US Tax Treaty on Corporate Residency Status

A frequent question that often arises in our discussions with US companies who want to expand into Canada is how our country goes about taxing foreign corporations. The process typically begins with determining whether the particular corporation is considered to be resident in Canada for tax purposes.  A corporation may be considered resident in Canada without being a Canadian corporation. A corporation that is resident in Canada for tax purposes is subject to tax in Canada on its worldwide income. 
 

The Blurring of Residential Spaces and Traditional Offices Creates Exciting New Design Opportunities

What will the office of the future look like? It’s an oft-asked question these days as the workplace continues to evolve, moving from the era of the cubicle to the open office and now settling quite comfortably on a landscape with a more residential look and feel.
 
“Office space today is being used differently, with an emphasis on making the environment more inviting and comfortable for users,” explains Ami Kvas, Director Product Management, Casegoods and Custom Solutions, Teknion. “Biophilia – bringing elements of nature, daylight and natural materials indoors – is a component of this movement. The craft and use of wood exhibited by our new collection of Punt furnishings introduces a warm, inviting and relaxing tone to the workplace, along with an elegance and comfort of home.”

Opportunity Zone Funds - An Exciting New Tax Incentive Investment Program

The Tax Cuts and Jobs Act passed in 2017 created as a new federal income tax incentive program, the opportunity zone program, located in Section 1400Z-1 and Section 1400Z-2 of the Internal Revenue Code of 1986.  In just the past few weeks, the U.S. Department of the Treasury and the IRS issued much anticipated guidance on many important aspects of the opportunity zone program, which has now moved investors’ and other business stakeholders’ interest in opportunity funds into high gear.

10 Legal Considerations for Marketing & Selling Products in Canada

Despite the talk of trade disputes and the apparent political divide between Canada and the United States the two countries continue to be closely connected in many ways, including with respect to consumers and consumer products.  Building your brand and product in the United States in many cases means that you have also built a reputation among Canadians due to the frequent travel of Canadians to the United States and the American media presence in Canada. This creates an ideal opportunity for many companies to launch their products and brands in Canada. While there are many similarities between the countries with respect to marketing and selling to consumers and consumer products there are also many differences.

Gearing Up for U.S. Tax Reform

It’s hard to believe we are already in the 4th quarter of the calendar year 2018, with the year-end right around the corner.  As the year-end approaches, most of us start planning for the winter months and the holidays.   It’s also a good time to catch up on personal paperwork and gear up for year-end tax planning in preparation of the 2018 U.S. tax filing season (starting in early 2019). 

Taxes may not be the first thing on the top of your year-end to-do list; however, given that the implementation of the “Tax Cuts and Jobs Act of 2017” (TCJA) is right around the corner, it’s a good time to see what you can do now to be prepared and positioned for expected results and no surprises.   

Delivering LA and Southern California to the Global Market - How Does Your Business Plan Fit?

Southern California (SoCal) has a huge business presence globally. It is one of the most vibrant business environments in the world.  Los Angeles is the third largest municipal economy in the world. Tokyo is the largest and New York is second. LAX is the 4th busiest airport in the world and the Port of LA ranks as the busiest port in the western hemisphere. This growth of SoCal’s economy brings with it opportunities for businesses from around the world to participate in the building of infrastructure and providing services throughout SoCal. It is an opportunity to gain market share in this culturally diverse region.

Financial Infrastructure is Key for Crypto Company Success

As cryptocurrencies gain traction toward mainstream adoption and acceptance, companies in the crypto ecosystem must balance an influx of revenue and fast growth with the challenges of building a financial infrastructure capable of supporting their changing needs. Whether they’re a cryptocurrency exchange, a company funded through an initial coin offering (ICO), a platform or technology provider―or any combination of those categories―firms need processes and tools to help them address technological, marketplace and regulatory uncertainty amid rapidly changing token and company valuations.  

 

Connecting with Canadian e-commerce - Where to Go as Domestic Markets Slow

While e-commerce in the U.S. reaches a stage of maturity and online sales stabilize, Canada is expected to see consistently higher e-commerce growth – especially this year and into 2019.1. Canadians shop more online, they increasingly turn to their neighbor to the south. Last year, 67 percent of our e-commerce shoppers bought from U.S. merchants. That’s 23 percent more than in 2016. How often do they shop? Six times each, on average. And, according to Canada Post’s 2018 Canadian Online Shopper Study, 65 percent of Canadian e-commerce shoppers are planning on buying just as much, if not more, in 2018.

A Solid Logistics Strategy Brings Canada Closer to Your Customers

Faster, more efficient service is a common goal of all businesses that ship to Canada, and this need for speed has been exacerbated in recent years, with the surge in e-commerce shipments heading to Canada.  Canadian customers share the same delivery expectations as their U.S. counterparts — shipments should arrive within 2-3 days, on-time, and at little or no cost to the customer. But with an international border to cross, longer distances to travel, and an unknown distribution network to conquer, how could this be done? In fact, tremendous advances have been madeincross border logistics such that U.S. businesses can now reach the Canadian market faster and with more flexibility than ever before.  Much of this innovation has been fueled by technology, and some, by looking at things in a new way.
 

 

California Dreaming: Real Benefits for Canada

Canadian companies that may have cast their dreams of California aside because the state is too far and too competitive ought to go try out—especially since it has recently become the world’s fifth largest economy and is brimming with opportunities. The state’s economy is so large that the Canadian Trade Commissioner Service (TCS) treats the northern part of the state and the southern part as two separate markets, explains Krista Eisan, a trade commissioner based in Los Angeles who covers the clean technologies sector. Southern California is well-known as the entertainment capital of the world with a multitude of roles for Canadians there and in related fields such as digital media. The region also boasts many robust industries, namely environmental technology, life sciences--including bio-technology and medical devices and research, manufacturing—particularly for apparel. For companies looking for an “agent”, the TCS is ready to help.